Specially designed tobacco sticks, known as HEETS, are inserted into the IQOS holder which uses a unique heating blade made of gold and platinum-coated in ceramic. Specialist electronics control the temperature to ensure there is no combustion.
By heating tobacco rather than burning it, IQOS creates tobacco vapor, not smoke. IQOS vapor dissipates more quickly than cigarette smoke. It does not negatively impact indoor air quality, as proven by international air quality tests and is not a source of second-hand smoke.*